W6 - Craftsmanship & Artisans

The Craftsmanship & Artisans week aims to identify local pressing concerns facing the Craftsmanship & Artisans industry today. The experts will bring about new insights on how to tackle and revive the industry from an entrepreneur's development through to global marketing. The workshop will focus on how to grow the industry in a sustainable mechanism to ensure preservation of heritage as well as growth in business opportunities.

Leila Ben Gacem

Craftsmanship & Artisans

Heritage Marketing

The workshop defines heritage and presents business models that have revived heritage and created socio-economic impact.

  • What is heritage and its impact on the national creative industry
  • Case studies: Heritage revival & branding from around the region
  • The Saudi case: discussing opportunities and potential national business models

About the Expert

  • Founder of Blue Fish, a consulting firm specialized in designing socio-economic impact projects targeting the creative industry sector.
  • She initiated Sougha, for Khalifa Fund UAE, a social enterprise which improved socio economic inclusion of Emirati women artisans through self-employment opportunity creation.

Target Audience

Young entrepreneurs in the handicraft trading sector and Government sector representatives related to handicraft sector

Language

English/Arabic

Time

Jeddah, Kayan Space:
21st April 2016 |10 00 AM to 05 00 PM
22nd April 2016 |01 00 PM to 07 00 PM

Workshop Duration

12 Hours, 2 Days

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
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Soufiene Fantar

Craftsmanship & Artisans

Technology in Handcraft Design

The workshop aims to enable participants to think and use the latest technology in handcraft product design without compromising the Saudi identity.

About the Expert

  • 15 years’ experience in launching new products to market through innovate design and idea generator
  • Graduated as an industrial product designer from the Higher Institute of Design in Tunisia

Target Audience

Aspiring Designers

Language

Arabic

Time

Jeddah, Kayan Space:
23rd April 2016 | 10 00 AM to 05 00 PM
24th April 2016 | 10 00 AM to 05 00 PM

Workshop Duration

12 Hours, 2 Days

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
Join the workshop

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Vrouyr Joubanian

Craftsmanship & Artisans

Design and Craftsmanship in Context

A project-based workshop addresses young Saudi creatives and aims to facilitate a process by which participants create products inspired by Saudi’s cultural heritage

  • To understand the role that culture and heritage plays during conception and ideation of a design project
  • Participants will follow a nine-step process that moves them from identifying target audiences and researching them to designing and producing the product
  • Creating a brand identify and marketing it
  • To encouraging culturally informing process, “Design and Craftsmanship in Context” aims to help young creative Saudis to become successful creative entrepreneurs

 

About the Expert

  • A Fulbright Scholar at the University of Arts in Philadelphia, received a master’s degree in industrial design in 2014.
  • He serves on the faculty at ALBA and is the co-founder of Beirut Design Week.

Target Audience

Young Saudi creative professionals and students

Language

English

Time

Jeddah, Kayan Space:
19th April 2016 | 10 00 AM to 05 00 PM
20th April 2016 | 10 00 AM to 05 00 PM

Workshop Duration

6 Hours, 1 Day

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
Join the workshop

Choose your city