W10 - Culinary Art

The Culinary art week targets participants who are interested in careers in the culinary field to develop new techniques in looking at their local industry. Our global experts will bring about unique learning from developing conceptual approaches in gastronomy experience, to new insights of food presentation and styling and an understanding of how food is represented in the publishing world.

Zohra Khaku 

Culinary Art

The promotion of culinary arts and foodie business via digital media

This workshop aims to introduce participants to the foodie and culinary arts community in the digital space. The workshop is highly interactive and will focus more on whatever participants learning.

  • The course outline the current digital landscape in culinary art, what is happening in the world
  • Defining your product: What value are you providing and what need are you addressing?
  • Analyzing technology and cutting edge innovation
  • Building user personas for your target audience
  • Finding out the best platform and connecting to your audience
  • Creating and publishing on your own contents
  • Design and photography: The importance of these and how to produce great results with small budget
  • Looking at Business models: A focus on income

About the Expert

  • Holds an MBA from Cambridge University and currently runs Halal Gems in London
  • Produces and presents her own TV show in the UK, The Curious on BMTV

Target Audience

Individuals or organizations trying to understand the digital world, focusing on culinary arts

Language

English

Time

Jeddah, Kayan Space:
15th May 2016 | 03 00 PM to 09 00 PM
16th May 2016 | 10 00 AM to 05 00 PM

Workshop Duration

12 Hours, 2 Days

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
Join the workshop

Choose your city

Khajag Apelian 

Culinary Art

An introduction on how to start an F&B concept from home

The aim is to introduce the participants with a kit of how to conceive, brand and design their startup concepts in the F&B field. T

  • The workshop to cover different aspect and levels of the thinking/design process.
  • Understanding simple business modeling and study in culinary business

About the Expert

  • Graduated from the Royal Academy of Art in The Hague with a Master of Design in Type and Media
  • Co-founded Cup & Roll, a culinary company, based in Beirut

Target Audience

Participants willing to get familiar with the process, start up, business entrepreneur in food business

Language

English

Time

Jeddah, Kayan Space:
14th May 2016 | 10 00 AM to 05 00 PM
15th May 2016 | 10 00 AM to 05 00 PM

Workshop Duration

5-6 Hours, 1 Day

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
Join the workshop

Choose your city

Mahmoud Wazzan

Culinary Art

Foster and develop innovation and creativity in entry-level chefs through plant-based cooking

Participants are given the latest theories on plant-based cooking. This includes nutritional trends, food science, and presentation techniques.

  • Use the Map of Cooking to plan and articulate your meal
  • Assess your meal for functionality and nutrition
  • Describe key kitchen tools and equipment
  • Generate and assess the menu for presentability and palatability
  • Demonstrate kitchen leadership by collaborating and communicating with peers

About the Expert

  • Consults in the ME region and teaches gastronomy in the French school Pigier, and the American University of Beirut
  • Special expertise in plant-based cooking

Target Audience

Entry level chefs and people interested in Culinary

Language

Arabic

Time

Jeddah, Kayan Space:
12th May 2016 | 03 00 PM to 09 00 PM
13th May 2016 | 01 00 PM to 07 00 PM

Workshop Duration

6 Hours, 1 Day

Fees

Early Bird: 1200 SAR
Student: 1000 SAR
Standard: 2000 SAR
Join the workshop

Choose your city