What is SNCI?

SNCI is a collaborative creative knowledge exchange platform to help people develop, exercise and celebrate their creative potential through a series of capacity building activities that include workshops, consultancy sessions, and talks.

It is developed to be an implementation tool designed to transform Saudi Arabia into a knowledge-based economy.


المبادرة الوطنية السعودية للإبداع هي  مبادرة تنموية وطنية  تاهيلية وبحثية تهدف المبادرة على اكتشاف المواهب الشابة العاملة  ڡى القطاع الابداعي في  المملكة وتطويرها ودعمها  من خلال  خلق منصات لمشاركة المعرفة الابداعية .

صممت المبادرة لتكون نموذج تطبيقي لبرنامج التحول الوطني  والية  لتنفيذ الاستراتيجية الوطنية للتحول لاقتصاد المعرفة و الذي يعتبر احد اقتصادياته الاقتصاد الابداعي.


What is a Creative Economy?

UNESCO defines cultural and creative economies as “sectors of organised activity whose principal purpose is the production or reproduction, promotion, distribution and/or commercialization of goods, services and activities of a cultural, artistic or heritage- -related nature.




1.Accurate diagnosis of the reality facing the Saudi Creatives and assessment of creative potential in order to facilitate work on the development of Saudi creative people

2.Searching for the means of sustainable human creative development on the basis of statistics and precise information provided by the creative people themselves.

3.Probing and analyzing the current status of Saudi creative industries, their reality and their aspirations.

4.Securing the active participation of Saudi creative people in KSA’s knowledge production process, which will contribute to the consolidation and growth of Saudi economy and will lead to a diversification of its resources.

5.Configuring the features and nature of the creative industries to help KSA meet the demands of future labor markets in conformity with development plans.